If I could recommend ONE book to help you write with impact, it would be this one:
The same book has helped me understand persuasion and influence and build a 40k followers brand solely through organic content.
This book explains the persuasion principles behind marketing and copywriting and how to use them to get more people to say ‘YES’ to you.
The thing is…
Communication is the tool to achieving your goals.
Think about it— when you master words, you master everything else.
Your content isn't just about having a good story.
It's about how you tell it and the psychological triggers you pull.
These are timeless principles of persuasion drawn from Robert Cialdini's research, and I tailored them specifically for crafting compelling LinkedIn content.
Use them and watch your brand grow and your conversions increase.
I like to look at this in a similar way to karma. What you give, you receive.
So, give value first.
Share free, high-quality content that solves specific problems or offers insights into industry trends.
For example, you could offer step-by-step guides, free templates, or personal tips in exchange for engagement or a follow.